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Women in work

Leading with ADHD: the superpower narrative is doing you a disservice

A journal on ADHD, leadership, gender and why the superpower narrative is useful only when it does not hide the real cost.

Kate SoutherbyWomen in work

Somewhere along the way, a well-meaning reframe took hold.

ADHD is actually an advantage in leadership. The creativity, the pattern recognition, the ability to hyperfocus, the appetite for risk. Look at the founders, the visionaries, the people who built things nobody thought were possible.

I find this genuinely useful for flow and ideas. The reframe has real value. It has helped a lot of people stop pathologising themselves and start noticing what their brain does well.

And the downsides are considerably greater than the narrative tends to admit.

Because the story skips the 4pm wall. The meeting you were physically present in but only half processed. The decision you made fast because slow felt unbearable and you needed to get it out of your head. The email you have been meaning to send for eleven days. The shame that lives just underneath the performance, the one that knows how much of your success depends on systems and people and circumstances that are compensating for something you have never quite named out loud.

This article is not medical advice and is not a substitute for professional support. It is about understanding what is actually happening in your brain, why the leadership environment tends to make things harder rather than easier, and what adaptation looks like when you know your patterns well enough to work with them.

What is actually happening neurologically

ADHD is not a deficit of attention. That framing has always been slightly misleading. What it actually involves is dysregulation of attention, which is a meaningfully different thing.

The ADHD brain does not struggle to pay attention in general. It struggles to direct attention on demand, particularly toward things the brain has not assigned high interest or urgency to. When something is genuinely compelling, the hyperfocus that follows can be remarkable. When something is necessary but dull, the effort required to stay present can be genuinely enormous, and largely invisible to everyone watching.

"Leading well with ADHD is not about managing your symptoms quietly enough that nobody notices. It is about knowing your brain well enough to lead from it."

This is mediated largely by dopamine. The ADHD brain has a different relationship with dopamine regulation, which affects motivation, working memory, emotional regulation, and the ability to sustain effort over time without an external stimulus. Novelty, urgency, interest, and challenge all provide that stimulus. Routine, administration, and repetition largely do not.

Leadership, it turns out, contains quite a lot of routine, administration, and repetition. Behind all the strategy and vision and people development, there are performance reviews, budget sign-offs, status updates, and process decisions that are not interesting to anyone, least of all a brain that runs on novelty.

The particular difficulty of seniority

There is a pattern that comes up repeatedly in coaching with ADHD leaders, and it is this: the more senior you become, the harder it gets.

Early in a career, ADHD can look like an advantage because the environment does a lot of the regulatory work. Deadlines are external. Feedback is frequent. Tasks are varied. There is enough novelty and enough structure that the brain stays reasonably regulated without much conscious effort.

As you move into leadership, that scaffolding quietly disappears. You are now the person setting the deadlines, not responding to them. The feedback loops get longer and less clear. The work becomes more ambiguous and more relational.

The leaders who arrive describing themselves as overwhelmed, inconsistent, or struggling to follow through are often not lacking commitment or capability. They are running a brain that is working very hard in an environment that was not designed for it, with very little acknowledgment that this is what is happening.

What it looks like in practice

The fast decision. ADHD brains are frequently drawn to quick resolution because holding a decision open requires sustained cognitive load. The decision comes quickly, sometimes too quickly, not because the leader is reckless but because the alternative is sitting with an uncomfortable unfinished loop that takes up significant mental space.

The inconsistent follow-through. A leader with ADHD can be completely reliable on the things that are high interest or high stakes, and genuinely unreliable on the things that are not. This can look capricious to a team. It can feel inexplicable to the leader, who knows they care about the work.

The meeting that only half-landed. Working memory is one of the functions most affected by ADHD. In a long meeting with multiple agenda items and a lot of information, some of it will not stick in the way the leader intends.

The emotional spike. Emotional dysregulation is one of the less-discussed aspects of ADHD. The experience of frustration, impatience, or enthusiasm can be more intense and faster-arriving than the leader would choose. In leadership, where emotional steadiness is often equated with capability, this can be a source of significant private shame.

The awareness gap nobody talks about

Most ADHD content for leaders focuses on productivity systems. Calendars, reminders, body doubling, time-blocking. These things can help. They are also, on their own, insufficient.

What is less often addressed is the gap between how a leader with ADHD perceives themselves and how they are experienced by the people around them.

A leader who moves fast, changes direction frequently, responds variably to the same type of issue, and is sometimes brilliantly present and sometimes visibly elsewhere, creates a particular experience for their team. That experience is not necessarily bad. But it is specific, and it deserves to be understood rather than left for the team to navigate without context.

This is not about disclosure, which is a personal decision with real professional implications that only the individual can weigh. It is about developing enough understanding of your own patterns that you can work with them deliberately rather than being surprised by them repeatedly.

A useful starting point: after a difficult week, rather than reviewing what went wrong with the work, review what your brain was doing. What conditions were present when things went well? What was missing when they did not? Over time, that map becomes more valuable than any productivity framework.

What adaptation actually looks like

What conditions does your brain actually work well in? Most leaders with ADHD have periods of genuine high performance. What is present in those moments? Novelty, urgency, a clear problem, an audience, a tight deadline? Understanding this is not self-indulgence. It is operational intelligence.

Where are you relying on adrenaline instead of intention? Urgency is a reliable dopamine source, which is why ADHD leaders can become unconsciously drawn to crisis. If everything in your working life has become slightly urgent, it is worth asking whether that is circumstance or architecture.

Who around you is doing invisible compensatory work? Almost every high-functioning leader with ADHD has someone, a PA, a COO, a trusted colleague, who has quietly learned to catch the things that fall. This is not a problem in itself. Not acknowledging it is.

What is the cost of the current approach to the people around you? Inconsistency, unpredictability, and emotional variability all have an effect on teams, even when the leader is also inspiring, creative, and genuinely good at the work. Understanding that effect is not about self-criticism. It is about leading with more intention than the default.

The reframe worth keeping

Not everything about the superpower narrative is wrong. The ADHD brain does bring things that more linear thinkers sometimes cannot: the ability to hold multiple threads simultaneously, a genuine comfort with ambiguity, an instinct for what matters in a complex system, a low boredom threshold that keeps pushing toward what is next.

These are real. And in the right conditions, they are genuinely powerful.

The problem with stopping at the reframe is that it leaves the harder stuff unexamined. And the harder stuff, the dysregulation, the shame, the invisible effort, the impact on the people around you, is where the most useful self-awareness actually lives.

There is also something quietly unfair about a narrative built almost entirely on the experiences of male founders who had the resources, the status, and frankly the social permission to present their neurology as genius. For the many women who spent years being told they were anxious, disorganised, or too emotional, the superpower story can feel like it arrived for someone else.

Leading well with ADHD is not about managing your symptoms quietly enough that nobody notices. It is about knowing your brain well enough to lead from it with honesty, intention, and a reasonable amount of self-compassion for the days when it is working against you.


This journal is not medical advice and is not a substitute for professional support. If ADHD symptoms are affecting your health, work or quality of life, speak with an appropriately qualified clinician.

When this becomes a live pattern.

If this pattern is showing up across a senior team, explore leadership team development.